‘Gavin Turk’ at Patricia Low Contemporary, Geneva

Gavin Turk
13th September - 27th October 2012
Patricia Low Contemporary, 10 rue de l’Arquebuse, 1204 Geneva, Switzerland

Patricia Low Contemporary is pleased to announce a solo exhibition by Gavin Turk. Superimposing his own identity and brand onto famous celebrities and associated art legends, Gavin Turk’s self-portraits play a game of subterfuge with authorship and mythology. In works from his Elvis series, Turk humorously declares himself heir to the titles of King of Rock and Pop, striking the pose of Warhol’s Double Elvis.

Turk’s process of making is intensely performative, replicating in detail both the media and production methods used in Warhol’s original iconic screen print. Critically leveling the 20th century’s optimistic capitalism in a single act of hostile takeover, Turk downsizes and expropriates its heroes: abated to its most recognizable parts – face and gun details –Turk re-constructs the image as it exists in popular consciousness, insinuating himself (as Turk, as anyone, as everyone) at the core.